Monday, Oct 6, 2008    Text size: 

Lover’s Choice, which has been offering adult books, games, lotions and other novelties since 1999, has launched Ophoria as its first venture into the bedroom toy market. Each product in the line is manufactured from phthalate-free 100 silicone.

Ophoria is comprised of six collections. Bliss is a collection of silicone vibrating toys that incorporate the company’s trademark whisper technology and feature five adjustable levels of pulsation. The line also includes Pleasure G-spot dildos, Rapture anal toys, K-Ball kegel balls and V-Ring vibrating penis rings.

“Ophoria by Lover's Choice allows retailers to tap into the female-friendly consumer couples market by delivering a premium-quality luxury silicone bedroom toy line available at a great price,” said Randall Hughes, Lover's Choice President and CEO.

“Ophoria by Lover's Choice toys are safe, easy-to-clean and most of all fun to use because they were designed to enhance male and female pleasure and couples’ bonding. As a product, Ophoria is an extraordinary deal for the consumer, and coupled with our pre-designed marketing creatives the line is primed to move fast.”

Lover’s Choice offers retailers a merchandising program that incorporates in-store promos, posters, shelf talkers, brochures, point-of-purchase demo units and full planograms available in two-, four- and six-foot models.