Tuesday, Nov 25, 2008    Text size: 

20/20 Video will now receive Pure Play DVDs and other merchandise equaling the amount of the new vehicle.

“I’m pleased to know 20/20 Video prefers our product over a new car, Pure Play Media CEO, Richard Arnold said. “This decision speaks highly of the studios we represent. You know you’re doing it right when retailers find more value in our diverse library of DVDs.”

20/20 Video President Maurice explains the prize swap.

“When it comes to a new car or product, it’s a no-brainer,” he said. “The Pure Play product is superior to a car. I couldn’t resist Grade A DVDs, they move off our shelves and that’s the best prize I can ask for.”