Thursday, Nov 20, 2008    Text size: 

The deal was finalized on Tuesday, just a day ahead of the Webmaster Access West conference, said Richard Barrios of Mad Rhino Consulting, who brokered the deal.

The deal helps Max World “extend the brand but also to help us with the financial crunch,” Barrios said.

The licensing deal is not the first time Max World has attempted to strike a business deal across the Atlantic.

“We had another deal with another company about five years ago that went sour,” Barrios said.

The deal came together when EuroRevenue came highly recommended to Max World, Barrios said, and another advantage was that they “worked with John Thompson in the past.”

“We’re excited to work with them and do some good business,” Barrios said. “We gave them a good portion of our content through our movies and they’ll be doing photos, building tours for the membership side and adding that to their affiliate program.”